My CURRICULUM
VITAE

October 2025 - Present

FREELANCE SENIOR COPYWRITER

​DUTIES:
Conceptualise and oversee creative copy for Genesis, Mashrek Bank and The Mohammed Bin Rashid Innovation Fund within Sweetwater UAE.

November 2022 - September 2024

SENIOR DIGITAL CREATIVE COPYWRITER AT OGILVY SOCIAL LAB

​DUTIES:
Conceptualise and oversee creative copy for Verizon Business & Verizon Frontline. Previously oversaw digital campaigns for Absolut Vodka.

July 2022 - November 2022

SENIOR CONSULTING CREATIVE COPYWRITER LEO BURNETT BEIRUT

​DUTIES:
Providing critical insights on South African market, feedback on relevance to strategic approach and writing scripts for Alway and Pampers campaigns.

April 2020 - November 2022

SENIOR CREATIVE COPYWRITER AT DIGITAS LIQUORICE

​DUTIES:
Creating and crafting digital conceptual copy for various integrated campaigns for multiple brands.

September 2019 - April 2020

SENIOR CREATIVE COPYWRITER AT MORTIMER & HARVEY​

DUTIES:

Creating conceptual copy with a digital focus for various integrated campaigns for multiple brands.

August 2018 - September 2019

SENIOR CREATIVE COPYWRITER AT 3VERSE

DUTIES:
Creating conceptual copy for various above and
below the line integrated campaigns for multiple brands.

October 2017  - July 2018

CREATIVE COPYWRITER AT 99CENTS

DUTIES:
Creating conceptual and retail copy for various above and below the line as well as integrated campaigns for Shoprite Africa and Shoprite South Africa.

March 2016 - September 2017

COPYWRITER AT OGILVY SOUTH AFRICA

DUTIES:
Creating thought-provoking conceptual copy for various above and below-the-line campaigns.

November 2015 - December 2015

INTERNSHIP COPYWRITER AT OGILVY SOUTH AFRICA

DUTIES:
Writing conceptual copy for radio, TV, social media and various digital platforms.