Genesis Genesis Genesis Genesis
Genesis Genesis Genesis Genesis
Genesis Genesis Genesis Genesis
Genesis Genesis Genesis Genesis
Genesis Genesis Genesis Genesis
Genesis Genesis Genesis Genesis
Genesis Genesis Genesis Genesis
True automotive luxury can be expressed as the irreplaceable moments and quality experiences while transiting from one point to another. In a world fixated on ROIs, NPVs, and profit margins, this experience is often overlooked. Genesis is a car brand that understands that. They understand that the most memorable journeys are often shaped by the experiences within a car. It’s more than just moving safely from point A to B. Genesis cars are designed purposefully for the moments in between.
Moments that move you
Reintroducing the Range
Original Script
Out there, the world is non-stop.
Out there, they're trend-chasers, corporate ladder climbers,
validation seekers, forever upgrading and updating –
in a relentless pursuit for a moment of happiness.
Out there we often overlook the moments in between.
The ones designed for more than getting you from place to place.
Here, we find more than labels, something beyond surface-level luxury,
a place where we are in the driver’s seat.
Where craft and materials are merged to create greater substance.
Not just a tool for movement but a moment of its own.
A space engineered with purpose, to pause, think, rest, escape, breathe, and ignite the energy you need to move forward.
- Genesis: Moments that move you.
Moments that move you
We continued this theme throughout the Genesis range, leveraging design characteristics and stand-out elements from each car model and used them to express the unique moment experienced in each car.