VERIZON VERIZON VERIZON
VERIZON VERIZON VERIZON
VERIZON VERIZON VERIZON
VERIZON VERIZON VERIZON
VERIZON VERIZON VERIZON
VERIZON VERIZON VERIZON
VERIZON VERIZON VERIZON
WE ELEVATED AND BROUGHT VERIZON TO LIFE
BEFORE
AFTER
In the first month alone, we increased the channels’ engagement rates by 340% and 249% on the Business and Frontline categories of the brand, respectively.
Over the course of the year, sustained over nine months, we landed on a total increase of +59% and 163%
We introduced our new, social-first, produced, content series, ‘Intelligence Briefing’ for Verizon Business
tailored across YouTube, Facebook, Instagram, Twitter, LinkedIn and .com
10+ Assets
425K +
Video completions
LinkedIn and Meta
above baseline on LI
● 28% VCR (17sec videos)
● 11% VCR (34sec videos)
VTR +303%
6300 +
Link clicks on Meta and LinkedIn
AND INTRODUCED A NEW SOCIAL MEDIA APPROACH
we’re in the business of_____
You’re in the business of_____
You’re in the
business of
designing custom clothing
helping people find their dream home
making the best Grandma slice ever
making the best choices for patients
ensuring the project is successful
We’re in the
business of
helping you do just that
scalable solutions to grow your business
protecting you from cyber threats
helping power the most effective tech
streamlining your team’s work
WE TACKLED CYBER SECURITY …
AND verizon’s social media exploded….
#itsyourverizon
New New New New New New
New New New New New New
New New New Look Verizon
New New New New New New
New New New New New New
New New New New New New
New look. New social media philosophy. New Verzion
Where we left off
To unlock the next layer of growth, we had to continue to evolve to meet the changing landscape.
You’ve got this
we’ve got you
curated algorithm-friendly content
With less RTBs & more authentic ity
We elevated the visual language
The next phase
More than 50% of Business decision-makers on LinkedIn cite that B2B ads lack humour, emotional appeal, and relatability, with 56% of people who think brands should be more relatable on social.