Creating the perfect social campaign is like mixing an Absolut cocktail. You need creative  bartenders who are willing to push boundaries. A selection of diverse flavours, ingredients, and an environment that is conducive to self-expression.

That is #BornToMix.

We expressed this in various way, from mixology tutorial videos that leverage valentine’s day consumer insights and tropes with Absolut Love Bar. To tactical content like the Absolut cocktail catwalk and other posts that highjack trending social topics like N.Y. Fashion Week, Nepo baby, Shakira’s out of your league ad more.